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	<title>Comments on: Three Seconds</title>
	<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/</link>
	<description>random musings from a primate</description>
	<pubDate>Wed, 20 Aug 2008 19:01:17 +0000</pubDate>
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		<title>By: Cuccu</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108972</link>
		<author>Cuccu</author>
		<pubDate>Mon, 09 Jan 2006 18:15:08 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108972</guid>
					<description>My major college professor (20 years ago) once talked about two fellow students he admired during his undergraduate years. He said that outside of class, they were fun-loving party guys, but during class their focus was legendary. That focus set them apart from the other students and helped them to achieve more in less time.

I didn't get it at the time, but I've never forgotten it. Now I know he was right.</description>
		<content:encoded><![CDATA[<p>My major college professor (20 years ago) once talked about two fellow students he admired during his undergraduate years. He said that outside of class, they were fun-loving party guys, but during class their focus was legendary. That focus set them apart from the other students and helped them to achieve more in less time.</p>
<p>I didn&#8217;t get it at the time, but I&#8217;ve never forgotten it. Now I know he was right.</p>
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		<title>By: David Cruickshank</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108973</link>
		<author>David Cruickshank</author>
		<pubDate>Mon, 09 Jan 2006 18:56:06 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108973</guid>
					<description>A fascinating insight, thank you.

I find there is a wonderful paradox around focus.  By defnition, to focus on one thing is to lose sight of another and so the more time we spend focusing at one level, the less focus we have one level higher.

Focus, as you use it, implies attention to detail at a given level of granularity.  The challenge nowadays is that we are provided with floods of information at every level - and the question we must perpetually ask is 'what's the best level to focus at'.</description>
		<content:encoded><![CDATA[<p>A fascinating insight, thank you.</p>
<p>I find there is a wonderful paradox around focus.  By defnition, to focus on one thing is to lose sight of another and so the more time we spend focusing at one level, the less focus we have one level higher.</p>
<p>Focus, as you use it, implies attention to detail at a given level of granularity.  The challenge nowadays is that we are provided with floods of information at every level - and the question we must perpetually ask is &#8216;what&#8217;s the best level to focus at&#8217;.</p>
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		<title>By: Todd</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108995</link>
		<author>Todd</author>
		<pubDate>Tue, 10 Jan 2006 18:41:07 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108995</guid>
					<description>Good stuff - thanks. David Allen linked to you, by the way.</description>
		<content:encoded><![CDATA[<p>Good stuff - thanks. David Allen linked to you, by the way.</p>
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		<title>By: Todd</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108996</link>
		<author>Todd</author>
		<pubDate>Tue, 10 Jan 2006 18:43:11 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-108996</guid>
					<description>Of course, had I read the comments on his post before I posted here, I would've seen your response...</description>
		<content:encoded><![CDATA[<p>Of course, had I read the comments on his post before I posted here, I would&#8217;ve seen your response&#8230;</p>
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		<title>By: Brad Reid</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109032</link>
		<author>Brad Reid</author>
		<pubDate>Thu, 12 Jan 2006 02:46:28 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109032</guid>
					<description>Speaking objectively about subjective events is never easy. I think I know what you're getting at, but I wonder if some other metaphors (time-tested chestnuts) like "needing to see the big picture" or  "not being able to see the forest for the trees" might help your rhetoric. 

I was particularly struck by your idea that we could be devaluing the notion of focus. Here I think the threat might be especially prevalent among the young, who by becoming too used to a pop culture stream that is specially prepared for their own easy consumption are never even led to suspect the existence of such a thing as "the big picture." Perhaps for some of them "the big picture" will never be anything more than a vague suspicion resting in the back of their minds while they spend their lives getting angry with a world that keeps banging up against them.</description>
		<content:encoded><![CDATA[<p>Speaking objectively about subjective events is never easy. I think I know what you&#8217;re getting at, but I wonder if some other metaphors (time-tested chestnuts) like &#8220;needing to see the big picture&#8221; or  &#8220;not being able to see the forest for the trees&#8221; might help your rhetoric. </p>
<p>I was particularly struck by your idea that we could be devaluing the notion of focus. Here I think the threat might be especially prevalent among the young, who by becoming too used to a pop culture stream that is specially prepared for their own easy consumption are never even led to suspect the existence of such a thing as &#8220;the big picture.&#8221; Perhaps for some of them &#8220;the big picture&#8221; will never be anything more than a vague suspicion resting in the back of their minds while they spend their lives getting angry with a world that keeps banging up against them.</p>
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		<title>By: Kurt Settles</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109091</link>
		<author>Kurt Settles</author>
		<pubDate>Sat, 14 Jan 2006 06:47:56 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109091</guid>
					<description>Great post (as usual).
Recently I became aware that the amount of information I was allowing into my head was causing a "brain fog", a sort of constant state of confusion. Notice that I said "allowing". The ability to focus is directly related to the ability to maintain self-discipline. Many of the lifehacks being promoted on the internet are methods to counteract and redirect the information flow, to workaround the need for self-discipline.
Bloglines and del.icio.us and other information aggregation tools are great when used with self-control. Unfortunately, the layered/linked information that they present makes it very easy to break focus. Essentially, the depth of information is thin, but very broad.
I use Wikipedia at times, but it does not lend itself to focused research. Again, the layered/linked information is distracting. And, the distraction creates an impairment to understanding, interpreting, and intuitve learning.</description>
		<content:encoded><![CDATA[<p>Great post (as usual).<br />
Recently I became aware that the amount of information I was allowing into my head was causing a &#8220;brain fog&#8221;, a sort of constant state of confusion. Notice that I said &#8220;allowing&#8221;. The ability to focus is directly related to the ability to maintain self-discipline. Many of the lifehacks being promoted on the internet are methods to counteract and redirect the information flow, to workaround the need for self-discipline.<br />
Bloglines and del.icio.us and other information aggregation tools are great when used with self-control. Unfortunately, the layered/linked information that they present makes it very easy to break focus. Essentially, the depth of information is thin, but very broad.<br />
I use Wikipedia at times, but it does not lend itself to focused research. Again, the layered/linked information is distracting. And, the distraction creates an impairment to understanding, interpreting, and intuitve learning.</p>
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		<title>By: Mark Bernstein</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109153</link>
		<author>Mark Bernstein</author>
		<pubDate>Mon, 16 Jan 2006 02:25:20 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109153</guid>
					<description>The difficulty with the observation that our attention spans are getting shorter -- that our novels are tighter and our entertainments more immersive -- is that the facts don't fit the claim.

Look at popular film.  BUFFY THE VAMPIRE SLAYER: a 100-hour, densely metaphorical film about growing up, filmed over 7 years and intended to be viewed over the same period.  BABYLON 5, also almost 100 hours in length, conceived and executed as a single story.  These aren't lightweight, and they aren't short, and they do require attention.

Look at the novel.  Patrick O'Brien's Aubrey-Maturin books are best viewed as a 20-volume adventure novel.  The most popular genre fiction of our era is the mystery serial, closely followed by the serial thriller.  Downmarket, you've got entertainments like W.E.B. Griffin's THE CORPS, currently clocking in at seven or eight volumes and pushing 3000 pages. From children's literature (HARRY POTTER, or HIS DARK MATERIALS) to pop fiction to mainstream lit (ON BEAUTY, or the new Tom Wolfe), we've got thick books -- often appearing over a span of years, some appearing over decades.

Yes, a lot of contemporary fiction begins in media res.  So does The Iliad.  Homer had to get people to sit down and shut up so he could be heard, and so he gets right down to it. SING! O Muse!</description>
		<content:encoded><![CDATA[<p>The difficulty with the observation that our attention spans are getting shorter &#8212; that our novels are tighter and our entertainments more immersive &#8212; is that the facts don&#8217;t fit the claim.</p>
<p>Look at popular film.  BUFFY THE VAMPIRE SLAYER: a 100-hour, densely metaphorical film about growing up, filmed over 7 years and intended to be viewed over the same period.  BABYLON 5, also almost 100 hours in length, conceived and executed as a single story.  These aren&#8217;t lightweight, and they aren&#8217;t short, and they do require attention.</p>
<p>Look at the novel.  Patrick O&#8217;Brien&#8217;s Aubrey-Maturin books are best viewed as a 20-volume adventure novel.  The most popular genre fiction of our era is the mystery serial, closely followed by the serial thriller.  Downmarket, you&#8217;ve got entertainments like W.E.B. Griffin&#8217;s THE CORPS, currently clocking in at seven or eight volumes and pushing 3000 pages. From children&#8217;s literature (HARRY POTTER, or HIS DARK MATERIALS) to pop fiction to mainstream lit (ON BEAUTY, or the new Tom Wolfe), we&#8217;ve got thick books &#8212; often appearing over a span of years, some appearing over decades.</p>
<p>Yes, a lot of contemporary fiction begins in media res.  So does The Iliad.  Homer had to get people to sit down and shut up so he could be heard, and so he gets right down to it. SING! O Muse!</p>
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		<title>By: dougj</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109156</link>
		<author>dougj</author>
		<pubDate>Mon, 16 Jan 2006 04:21:13 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109156</guid>
					<description>I hear what you're saying, Mark, and well-said. To a certain extent I agree. I myself was quite caught up in the Babylon 5 series, almost as much as I am with the new Battlestar Galactica. 

But I believe that both of these series are exceptions. Even the genre of science fiction, one that appeals so much (statistically, at least) to quite intelligent people, is quite riddled with sub-par but high budget shows that an eight-year-old could digest while playing his Gameboy. The other night, while searching through the listings of the Space channel for the season premiere of BG, I saw episode after episode of rapid-fire, depressingly childish shows with no regard for either the attention span or intelligence of their viewers.

True, one will see the occasional Harry Potter or Narnia or Tom Wolfe or Grafton or what-have-you, but let's face it: these have the power of popularity, media and distribution behind them (and yes, quality, too). And what's the statistic for the average number of books read from cover-to-cover in the US? I think it's one book per person per 20 months? How many hours of fast-paced or mindless television are watched per person per week? 43, isn't it? (Someone please correct my memory if it's wrong.)

Most of this boils down to a simple point: given a choice, how would most people, statistically-speaking, rather spend an evening -- watching some light, fast-paced fare on television, or jumping into a thick novel that may take a few weeks to read?

When I was working with a marketing/communications company about six or seven years ago, I did some pretty extensive reading about psychological studies conducted to determine a person's attention span, and was behind the glass at more than one focus group study. Studies conducted by advertisers and psychologists from the 1940's to today show that our attention span has been getting progessively shorter over the decades. Nowadays, as a rule of thumb, younger and more technologically-adept city-dwellers possess three to five seconds'  span, on average, unless there is another motivator (such as sexual attraction). Older, less technological, rural folks have over 30 seconds. The latter is also far more inclined to read: over 40% said they would rather read than watch television, as opposed to just 10% of the former. The main reason given by the 90% for not reading? It's hard to unwind when you have to think.

And that's a wonderful point about Homer. I do have to wonder, though: if he had to compete with modern entertainment for his audience, would he have changed his story and pacing? I shudder to think....
</description>
		<content:encoded><![CDATA[<p>I hear what you&#8217;re saying, Mark, and well-said. To a certain extent I agree. I myself was quite caught up in the Babylon 5 series, almost as much as I am with the new Battlestar Galactica. </p>
<p>But I believe that both of these series are exceptions. Even the genre of science fiction, one that appeals so much (statistically, at least) to quite intelligent people, is quite riddled with sub-par but high budget shows that an eight-year-old could digest while playing his Gameboy. The other night, while searching through the listings of the Space channel for the season premiere of BG, I saw episode after episode of rapid-fire, depressingly childish shows with no regard for either the attention span or intelligence of their viewers.</p>
<p>True, one will see the occasional Harry Potter or Narnia or Tom Wolfe or Grafton or what-have-you, but let&#8217;s face it: these have the power of popularity, media and distribution behind them (and yes, quality, too). And what&#8217;s the statistic for the average number of books read from cover-to-cover in the US? I think it&#8217;s one book per person per 20 months? How many hours of fast-paced or mindless television are watched per person per week? 43, isn&#8217;t it? (Someone please correct my memory if it&#8217;s wrong.)</p>
<p>Most of this boils down to a simple point: given a choice, how would most people, statistically-speaking, rather spend an evening &#8212; watching some light, fast-paced fare on television, or jumping into a thick novel that may take a few weeks to read?</p>
<p>When I was working with a marketing/communications company about six or seven years ago, I did some pretty extensive reading about psychological studies conducted to determine a person&#8217;s attention span, and was behind the glass at more than one focus group study. Studies conducted by advertisers and psychologists from the 1940&#8217;s to today show that our attention span has been getting progessively shorter over the decades. Nowadays, as a rule of thumb, younger and more technologically-adept city-dwellers possess three to five seconds&#8217;  span, on average, unless there is another motivator (such as sexual attraction). Older, less technological, rural folks have over 30 seconds. The latter is also far more inclined to read: over 40% said they would rather read than watch television, as opposed to just 10% of the former. The main reason given by the 90% for not reading? It&#8217;s hard to unwind when you have to think.</p>
<p>And that&#8217;s a wonderful point about Homer. I do have to wonder, though: if he had to compete with modern entertainment for his audience, would he have changed his story and pacing? I shudder to think&#8230;.</p>
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		<title>By: A Kiwi in DC &#187; Focus, or lack thereof</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109217</link>
		<author>A Kiwi in DC &#187; Focus, or lack thereof</author>
		<pubDate>Wed, 18 Jan 2006 21:48:23 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109217</guid>
					<description>[...] I stumbled across this post on a million monkeys typing that really outlines a couple of things I&#8217;ve observed both with myself and my kids. As we get older our attention span shortens, I am personally struggling with internalizing the things I read, while I am great at finding them &#8230; it&#8217;s &#8220;learning them&#8221; that I struggle with. I read fast and don&#8217;t process well. I am exploring using some quiet time and using a new note taking method (paper, pencil, maybe Cornell) away from the distraction of a glowing screen. With my kids their focus is competely different, Kylie is the focus machine, Hunter is the goldfish. I don&#8217;t know if that will change over time, or if this is something they have already (at 4 and 2) learnt. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] I stumbled across this post on a million monkeys typing that really outlines a couple of things I&#8217;ve observed both with myself and my kids. As we get older our attention span shortens, I am personally struggling with internalizing the things I read, while I am great at finding them &#8230; it&#8217;s &#8220;learning them&#8221; that I struggle with. I read fast and don&#8217;t process well. I am exploring using some quiet time and using a new note taking method (paper, pencil, maybe Cornell) away from the distraction of a glowing screen. With my kids their focus is competely different, Kylie is the focus machine, Hunter is the goldfish. I don&#8217;t know if that will change over time, or if this is something they have already (at 4 and 2) learnt. [&#8230;]</p>
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		<title>By: Philb</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109247</link>
		<author>Philb</author>
		<pubDate>Fri, 20 Jan 2006 01:23:49 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109247</guid>
					<description>And a challenge to focus at work....I saw reference to this over on Lifehacker.

http://www.theherald.co.uk/news/53977.html</description>
		<content:encoded><![CDATA[<p>And a challenge to focus at work&#8230;.I saw reference to this over on Lifehacker.</p>
<p><a href="http://www.theherald.co.uk/news/53977.html" rel="nofollow">http://www.theherald.co.uk/news/53977.html</a></p>
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		<title>By: Craig Wong</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109314</link>
		<author>Craig Wong</author>
		<pubDate>Sun, 22 Jan 2006 22:21:19 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-109314</guid>
					<description>&#62;As we get older our attention span shortens
Is this true, or is it perception?

I have a sense that as I get older (early forties now), that it is more difficult to concentrate. Perhaps there are more things to balance in life. But I have also noticed that when I am motivated and need to concentrate, that I can do so for many, many hours, but that it is only possible if I hide - get away from home, the office desk, internet, phone, etc.

Ten years ago I had a colleague (an IT professional) who predicted that we would see fewer and fewer older technical professionals as we get advanced in our careers. I believe he meant technical whizzes, not mid- or senior-level managers.  I asked why, and he said "because older people lose the ability to concentrate." The comment seemed curious then, and here it is again.</description>
		<content:encoded><![CDATA[<p>&gt;As we get older our attention span shortens<br />
Is this true, or is it perception?</p>
<p>I have a sense that as I get older (early forties now), that it is more difficult to concentrate. Perhaps there are more things to balance in life. But I have also noticed that when I am motivated and need to concentrate, that I can do so for many, many hours, but that it is only possible if I hide - get away from home, the office desk, internet, phone, etc.</p>
<p>Ten years ago I had a colleague (an IT professional) who predicted that we would see fewer and fewer older technical professionals as we get advanced in our careers. I believe he meant technical whizzes, not mid- or senior-level managers.  I asked why, and he said &#8220;because older people lose the ability to concentrate.&#8221; The comment seemed curious then, and here it is again.</p>
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		<title>By: Terry Mann</title>
		<link>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-115973</link>
		<author>Terry Mann</author>
		<pubDate>Wed, 17 May 2006 04:14:26 +0000</pubDate>
		<guid>http://douglasjohnston.net/weblog/archives/2006/01/08/three-seconds/#comment-115973</guid>
					<description>This is exactly what I've been thinking about recently.  It has also become one of the key areas of study for a project I am undertaking in a University Course at RMIT, Melbourne, Australia.  The subject is called 'Integrated Media', and we are studying and participating in blogs, video blogs, and other internet networked media forms.

I like it how you express this idea as 'Filters'.
In my current study, we are refering to the difference between 'Work' and 'Text' - enter Roland Barthes, 'From Work to Text''

Check out my video/text tertiary blog http://raws.adc.rmit.edu.au/~s3110161</description>
		<content:encoded><![CDATA[<p>This is exactly what I&#8217;ve been thinking about recently.  It has also become one of the key areas of study for a project I am undertaking in a University Course at RMIT, Melbourne, Australia.  The subject is called &#8216;Integrated Media&#8217;, and we are studying and participating in blogs, video blogs, and other internet networked media forms.</p>
<p>I like it how you express this idea as &#8216;Filters&#8217;.<br />
In my current study, we are refering to the difference between &#8216;Work&#8217; and &#8216;Text&#8217; - enter Roland Barthes, &#8216;From Work to Text&#8221;</p>
<p>Check out my video/text tertiary blog <a href="http://raws.adc.rmit.edu.au/~s3110161" rel="nofollow">http://raws.adc.rmit.edu.au/~s3110161</a></p>
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