Google’s guide to Programmatic

Great little interactive guide from Google introducing folks to the concept of programmatic advertising. Of course, it’s in Google’s best interest to show us all how to be effective little online marketers (using their services, naturally), but the overall presentation is well done, especially if you’re new to the idea.

Google Guide to Programmatic

Social Spaghetti

Setting up a new Tumblr blog at the same time I’m working behind the scenes updating this personal blog ( and seeing what needs to be done with DIYPlanner. Created new subdomain off for Tumblr. Created new feeds using FeedBurner for both blog and Tumblr. Connected one or the other or both to Twitter. Connected one or the other or both to Twitter. Set up Google Analytics to tie into the mix, which seems to be connected under Google to Feedburner. feeds integrated into both, I think, now. Flickr and YouTube were somewhere in all those settings, as was Amazon.

So does this mean that if I post something, it’ll appear everywhere, and then circle back to appear in the original place, and then over and over, in a vicious cycle?

I feel vaguely like a novice plumber who has somehow connected the toilet to the shower and is now afraid to flush.