Since it’s now possible for newcomers to the blogging world to set up a Blogger or WordPress.com account in mere minutes without the slightest idea about what one is doing or why, it seems like 98% of the blogs on the Web boast but a half-dozen erratic posts before going dormant forever. Of those that are left, most offer only simple “my link for the day” posts, which of course are fine for friends or people of very similar interests, but not so much for the world at large.
Now that I’m in the process of starting a new blog (on Sherlock Holmes), I figured it was about time to write down and share a few of my wildly-scrawled ideas concerning how exactly I go about such a thing (or, how I occasionally help others in a consulting capacity to do the same).
Like most other things, I conceive of a blog as a project, to be given due consideration, planning and effort. As such, I brainstorm, write notes, prepare a vision, gather resources, construct initial timelines, experiment with form, evaluate delivery options, and so on, before I even think of doing that magic little incantation which causes the blog to appear. I’m not going to get into all of these here. What follows are rough notes, not a course. But first and foremost to keep in mind is the approach: a lacklustre preparation usually leads to a lacklustre site. On the other hand, all the preparatory time in the world won’t mean squat if you don’t have the discipline or wherewithal (or –*ahem*– ego) to keep it up.
A clear vision is the primary thing to keep in mind. Vision leads to purpose, purpose leads to motivation, motivation leads to regular posts, regular posts lead to regular readers. So what’s this thing of yours going to be? Is it going to be a site to explore or exploit a niche interest of yours? Is it going to help develop commercial opportunities? Is it a playground to learn new technologies or methods? Is it to provide feedback for a project or cause you’re involved with? Or is it an ego thing, where you’re going to post idle thoughts as you feel like it? If the latter, pay attention: remember the 98% of dormant blogs? Almost all of them fall into this category. Repeat after me: “I want this blog to ….” Fill in the blank. If you don’t have a coherent point or two, then you lack a vision with focus.
