Great little interactive guide from Google introducing folks to the concept of programmatic advertising. Of course, it’s in Google’s best interest to show us all how to be effective little online marketers (using their services, naturally), but the overall presentation is well done, especially if you’re new to the idea.
Have suffered for many, many years from insomnia, I can speak from experience when I say that the quality of one’s work and communications diminishes rapidly. So an article like this really strikes home in terms of identifying the issues and offering some helpful suggestions. For me, it was steeping myself in Buddhist meditation that made all the difference.
Upgraded both my iPhone and my iPad2 to iOS5 yesterday, and my MacBook Pro to Lion. Aside from the infuriating reverse-direction scrolling in Lion (push up to go down and vice-versa — I’m too hardwired), I have to admit that I like the whole experience. I’m assuming that I’ll have to await more iOS apps’ use of the notification system –the only thing appearing there so far with mine is Apple Mail– but it’s a far cry better than the pop-up alerts from before. (Tap tap tap tap –what was that? Oh, dammit — tap tap tap….)